The Malaya is a pioneer of Sydney dining. Established in the 1960’s, it was one of the first to offer Sydneysiders, spicy South East Asian cuisine. When repositioning The Malaya’s brand, we drew inspiration from the 14-pointed Malaysian Star, and a wok over a burner. An evocative visual identity was created, capturing an iconic representation of the tantalising tastes for which The Malaya is renowned.
Graphics were extended to The Malaya’s retail product range, wine labelling, glass and tableware, menus, and environmental graphics within the restaurant.