Who we are

Jenssen Design Associates (JDA) is a graphic design consultancy with over 30 years’ experience in delivering projects within branding and communications, wayfinding and signage systems, environmental graphics, and heritage and contemporary interpretive design. Our work is in use every day, across most sectors, and in businesses large and small; public and private.

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What we do

While our work is diverse, all projects share a common approach – to combine research, strategy, collaboration and innovation to deliver solutions that communicate with clarity, relevance and meaning.

Capturing ‘the look’ of flavourBranding / visual identity
A sensory bushwalking experienceInterpretive design / sculpture / illustration / track and trail markers
New identity celebrates a 170-year heritage of careBranding / sky signs / branded environments / commemorative
Creating an interface for sustainabilityInterpretive design / interactive / exhibition
Wayfinding to support independence, confidence and wellbeing in enabled dementia environmentsHigh level signage / wayfinding

News

Behind the scenes, documenting examples of wayfinding signage we recently designed and produced for the newly upgraded Pyes Creek Swing Bridge loop walk, connecting Cherrybrook with neighbouring Dural, in northern Sydney.

Delivered for Hornsby Shire Council as part of the $250 million NSW Public Spaces Legacy Program, the signage also forms part of a comprehensive strategy to standardise a hierarchy of signage types, along with an approach to language, mapping, directional messaging and symbology, to assist walkers in navigating the many tracks that traverse the 6000 hectares of publicly accessible, @hornsbycouncil  managed bushland in Hornsby Shire, on Darug and GuriNgai Country.

The wayfinding signage strategy also addresses opportunities to foster custodianship and a deeper appreciation for our shared heritage, by educating track users about site-specific instances of cultural and historic significance, along with the diverse, unique and endangered ecological communities they will encounter.

Signage fabrication: Woodpecker Signs

#bushlandshire #hornsby #sydney #australia #australianbush #naturelovers #environment #ecology #signage #wayfinding #wayfindingdesign #sydneywalks #bushwalks #bushwalking
Behind the scenes, documenting examples of wayfinding signage we recently designed and produced for the newly upgraded Pyes C...Number of Likes 6 Number of Comments 0
We’re pleased to announce that a project we designed, production managed and delivered for @hornsbycouncil has been recognised in the Interpretation Australia National Awards for Excellence 2022 as Highly Commended within the category of Interpretation Projects – Outdoor.

Carrs Bush Discovery Track at Fagan Park in Galston, northwestern Sydney, makes a rare and critically endangered parcel of Sydney Turpentine-Ironbark Forest accessible to visitors of all ages, and physical and intellectual abilities.

As an accessible track, sculptural elements were included to encourage active learning through enhanced sensory engagement.

Combined with illustrations and presentation methods that included reclaimed naturally felled local native eucalypt limbs as display furniture, the overall design aesthetic sought to complement this rare and significant natural environment.

See earlier posts for more about the project, and a walk-through of Carrs Bush Discovery Track.

Thanks to my production team:
Sculpture and illustration: @paullittrichcreative 
Foundry: @crawfordscasting 
Signage fabrication and installation: @singletonmooresigns 

#australianflora #australianwildlife #bronzesculpture #paullittrich #australianartist #sculptureartist #sculpturesofinstagram #australiansculpture #staedtlerart #mystaedtler #penartist #fineartist #floralartist #naturelovers #natureinspired #localartist #hornsbyshire #accessibility #interpretivedesign #hornsby #hornsbyshire
We’re pleased to announce that a project we designed, production managed and delivered for @hornsbycouncil has been recognise...Number of Likes 19 Number of Comments 0
A walk through Carrs Bush Discovery Track, an interpretive design project we recently completed, at Fagan Park Galston, NSW, Australia.

Check out our other posts for a behind the scenes processes. 

Client: @hornsbycouncil 
Design, illustration, sculpture and project management: @paullittrichcreative of @jenssendesign 
Foundry: @crawfordscasting 
Signage manufacture and installation: @singletonmooresigns 
Audio: Pixabay Music (ambient-music-11742), and self-recorded local birdlife.

#bronzesculpture #australianflora #australianwildlife #paullittrich #australianartist #sculptureartist #sculpturesofinstagram #australiansculpture #staedtlerart #mystaedtler #penartist #fineartist #floralartist #naturelovers #natureinspired #localartist #hornsbyshire #accessibility #interpretivedesign
A walk through Carrs Bush Discovery Track, an interpretive design project we recently completed, at Fagan Park Galston, NSW, ...Number of Likes 18 Number of Comments 0
An exciting accessible, interpretive, bushland track project is nearing completion with the bronze casting of a series of Australian native animals and botanical specimens. The full creative story will be revealed soon.

Artist: @paullittrich
Images: @crawfordscasting 
Freshly cast bronzes emerge from their ceramic moulds, following a pour earlier this week. 

#bronzesculpture #australianwildlife #australianartist
An exciting accessible, interpretive, bushland track project is nearing completion with the bronze casting of a series of Aus...Number of Likes 14 Number of Comments 0
Interior wall graphics for IMB Bank’s new headquarters.

#imbbank #bank #branding #signage #graphicdesign #wayfinding #statutorysignage #architecturalgraphics #nikon #nikonaustralia #mynikonlife #photography #jenssendesign
Interior wall graphics for IMB Bank’s new headquarters. #imbbank #bank #branding #signage #graphicdesign #wayfinding #statut...Number of Likes 16 Number of Comments 1
Illustrated Sugar Gliders add life to plain wrapping paper.

#illustration #illustrationartists #australianartist #australiannativeanimals #sugarglider #australianmarsupials #bluegumhighforest #wrappingpaper #paperdesign #interpretivedesign #graphicdesign #jenssendesign
Illustrated Sugar Gliders add life to plain wrapping paper. #illustration #illustrationartists #australianartist #australian...Number of Likes 14 Number of Comments 0

Memberships & affiliations

AGDA logo
Interpretation Australia logo